Package Tier
KLR+
KLR+
KLR+
KLR+
KLR+
KLR+
KLR+
SPECS
SPECS
SPECS
SPECS
SPECS
SPECS
SPECS
project type
project type
Logo & Banner Design
Logo & Banner Design
Logo & Banner Design
Company Type
Company Type
Restaurant/Hospitality
Restaurant/
Hospitality
Restaurant/
Hospitality
Restaurant/
Hospitality
Restaurant/
Hospitality
Location
Location
Portsmouth, Dominica
Portsmouth, Dominica
Portsmouth, Dominica
target market
target market
Dominican locals
Dominican locals
Dominican locals
WORK.
WORK.
WORK.
MONO | 2022
WATER'S EDGE
WATER'S EDGE
Water’s Edge is a fast-casual restaurant and bar located in Portsmouth, Dominica. The restaurant offers a relaxed, comfortable setting with a menu that combines traditional favourites like Douglas Ice Cream, fresh fish, roti, and grilled chicken, alongside modern options such as hearty salads, vegan dishes, and a variety of smoothies. With something for
everyone, Water’s Edge appeals to local commuters, tourists seeking authentic Dominican flavours, and fans of the iconic Douglas Ice Cream..
Water’s Edge is a fast-casual restaurant and bar located in Portsmouth, Dominica. The restaurant offers a relaxed, comfortable setting with a menu that combines traditional favourites like Douglas Ice Cream, fresh fish, roti, and grilled chicken, alongside modern options such as hearty salads, vegan dishes, and a variety of smoothies. With something for everyone, Water’s Edge appeals to local commuters, tourists seeking authentic Dominican flavours, and fans of the iconic Douglas Ice Cream..
WORK.
WORK.
WORK.
MONO | 2022
LOGO
LOGO
LOGO
LOGO
LOGO
The client requested:
A simple, bold, and unique water-themed logo that reflects Water’s Edge’s commitment to authentic Dominican cuisine, tasty dishes made with fresh ingredients, and a fun, healthy dining experience at an affordable price. With strong local competition, the logo needed to stand out and grab the attention of passersby.
The client requested:
A simple, bold, and unique water themed logo that reflects Water’s Edge’s commitment to authentic Dominican cuisine, tasty dishes made with fresh ingredients, and a fun, healthy dining experience at an affordable price. With strong local competition, the logo needed to stand out and grab the attention of passersby.
The client requested:
A simple, bold, and unique water themed logo that reflects Water’s Edge’s commitment to authentic Dominican cuisine, tasty dishes made with fresh ingredients, and a fun, healthy dining experience at an affordable price. With strong local competition, the logo needed to stand out and grab the attention of passersby.
As development progressed, KLRS brought some of the sketches into Adobe Illustrator, combining elements like fresh vegetation, authentic cuisine, and visuals that highlight the brand’s proud Dominican heritage.
As development progressed, KLRS brought some of the sketches into Adobe Illustrator, combining elements like fresh vegetation, authentic cuisine, and visuals that highlight the brand’s proud Dominican heritage.
As development progressed, KLRS brought some of the sketches into Adobe Illustrator, combining elements like fresh vegetation, authentic cuisine, and visuals that highlight the brand’s proud Dominican heritage.
As development progressed, KLRS brought some of the sketches into Adobe Illustrator, combining elements like fresh vegetation, authentic cuisine, and visuals that highlight the brand’s proud Dominican heritage.
As development progressed, KLRS brought some of the sketches into Adobe Illustrator, combining elements like fresh vegetation, authentic cuisine, and visuals that highlight the brand’s proud Dominican heritage.
WORK.
WORK.
KLR | 2022
DEVELOPMENT
DEVELOPMENT
DEVELOPMENT
DEVELOPMENT
During the research phase, KLRS discovered Dominica's national bird,
the Sisserou parrot. Known as "The pride of Dominica," it was the
perfect choice to use as an accompanying icon, highlighting the
brand’s authenticity.
During the research phase, KLRS discovered Dominica's national bird, the Sisserou parrot. Known as "The pride of Dominica," it was the perfect choice to use as an accompanying icon, highlighting the brand’s authenticity.
During the research phase, KLRS discovered Dominica's national bird, the Sisserou parrot. Known as "The pride of Dominica," it was the perfect choice to use as an accompanying icon, highlighting the brand’s authenticity.
WORK.
WORK.
MONO | 2022
DEVELOPMENT
DEVELOPMENT
DEVELOPMENT
DEVELOPMENT
After extensive research, drafts, and experimentation, KLRS developed an icon that seamlessly blended the themes of quick, tasty, healthy food with the authenticity of a Dominican establishment. The design features a strong, water-centred icon that ties it all together. But we weren’t done yet!
After extensive research, drafts, and experimentation, KLRS developed an icon that seamlessly blended the themes of quick, tasty, healthy food with the authenticity of a Dominican establishment. The design features a strong, water-centred icon that ties it all together. But we weren’t done yet!
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WORK.
WORK.
WORK.
COLOUR
PALETTE
PALETTE
PALETTE
PALETTE
PALETTE
Next, KLRS focused on creating a colour palette that would capture
the essence of the brand. Up until this point, the designer had
worked with colours provided by the client. The blue pastel tones
were chosen to reflect Dominica’s unique sea colour, influenced by
its volcanic black sand beaches. The vibrant yellow version was
introduced to add energy and be used in areas where blue might not
be ideal. However, the logos still needed more life and vibrancy.
Next, KLRS focused on creating a colour palette that would capture the essence of the brand. Up until this point, the designer had worked with colours provided by the client. The blue pastel tones were chosen to reflect Dominica’s unique sea colour, influenced by its volcanic black sand beaches. The vibrant yellow version was introduced to add energy and be used in areas where blue might not be ideal. However, the logos still needed more life and vibrancy.
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Two new colour palettes were created. The primary palette featured a dark background paired with soft pastel tones for the icons, complemented by deeper, more vibrant shades of blue for the water, all while keeping the correct shade of blue reminiscent of the Dominican beaches. The dark backdrop, combined with the pastels and rich blues, made all the elements stand out and shine..
Two new colour palettes were created. The primary palette featured a dark background paired with soft pastel tones for the icons, complemented by deeper, more vibrant shades of blue for the water, all while keeping the correct shade of blue reminiscent of the Dominican beaches. The dark backdrop, combined with the pastels and rich blues, made all the elements stand out and shine.
Two new colour palettes were created. The primary palette featured a dark background paired with soft pastel tones for the icons, complemented by deeper, more vibrant shades of blue for the water, all while keeping the correct shade of blue reminiscent of the Dominican beaches. The dark backdrop, combined with the pastels and rich blues, made all the elements stand out and shine.
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WORK.
WORK.
WORK.
COLOUR
PALETTE
PALETTE
PALETTE
PALETTE
PALETTE
The secondary palette was a variation of the original blue-based scheme, featuring richer shades of blue. A deep blue was used for the water line, evoking the colours of the water along Dominica’s volcanic beaches
The secondary palette was a variation of the original blue-based scheme, featuring richer shades of blue. A deep blue was used for the water line, evoking the colours of the water along Dominica’s volcanic beaches
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FONTS
FONTS
ALMAQ ROUGH
ALMAQ ROUGH
The logo required a tropical, fun font with plenty of character to complement its overall look and feel. Almaq Rough was chosen for its bold, punchy sans-serif style, with irregular letter shapes and sizes, and rough features reminiscent of a playful beach sign. This typeface perfectly matched the tropical, bold vibe of the logo.
The logo required a tropical, fun font with plenty of character to complement its overall look and feel. Almaq Rough was chosen for its bold, punchy sans-serif style, with irregular letter shapes and sizes, and rough features reminiscent of a playful beach sign. This typeface perfectly matched the tropical, bold vibe of the logo.
Scarlet Wood was selected to complement the title font, Almaq Rough. Chosen for their clear, modern characteristics, they also share a similar aesthetic, aligning with the bold and playful nature of the logo.
Scarlet Wood was selected to complement the title font, Almaq Rough. Chosen for their clear, modern characteristics, they also share a similar aesthetic, aligning with the bold and playful nature of the logo.
FONTS
FONTS
SCARLET WOOD
SCARLET WOOD
In addition to the multi-coloured and blue-themed variations, three more were created for maximum versatility: one in white, one in black, and one in the
brand’s signature beige. These versions used negative space in place of the water and icons, allowing the logo to be adaptable across different instances and applications.
In addition to the multi-coloured and blue-themed variations, three more were created for maximum versatility: one in white, one in black, and one in the
brand’s signature beige. These versions used negative space in place of the water and icons, allowing the logo to be adaptable across different instances and applications.
In addition to the multi-coloured and blue-themed variations, three more were created for maximum versatility: one in white, one in black, and one in the brand’s signature beige. These versions used negative space in place of the water and icons, allowing the logo to be adaptable across different instances and applications.
In addition to the multi-coloured and blue-themed variations, three more were created for maximum versatility: one in white, one in black, and one in the brand’s signature beige. These versions used negative space in place of the water and icons, allowing the logo to be adaptable across different instances and applications.
WORK.
WORK.
KLR | 2022
PRIMARY LOGO
PRIMARY LOGO
PRIMARY LOGO
PRIMARY LOGO
Featuring primary colour palette, with tagline and
logotype in the signature dark green and beige
Featuring primary colour palette, with tagline and
logotype in the signature dark green and beige
Featuring primary colour palette, with tagline and logotype in the signature dark green and beige
Featuring primary colour palette, with tagline and logotype in the signature dark green and beige
WORK.
WORK.
KLR | 2022
SECONDARY LOGO
SECONDARY LOGO
SECONDARY LOGO
SECONDARY LOGO
Featuring primary colour palette, with tagline and
logotype in the signature dark green and beige
Featuring primary colour palette, with tagline and
logotype in the signature dark green and beige
Featuring primary colour palette, with tagline and logotype in the signature dark green and beige
Featuring primary colour palette, with tagline and logotype in the signature dark green and beige
WORK.
WORK.
WORK.
MONO | 2022
MONO | 2022
BANNER
BANNER
BANNER
BANNER
BANNER
BANNER
The client also asked KLRS to design a striking banner to be placed above the
restaurant entrance. The goal was for it to be bold and eye-catching, ensuring it stood out on a busy high street alongside other restaurants. It also needed to communicate key information clearly, even from a distance.
The client also asked KLRS to design a striking banner to be placed above the restaurant entrance. The goal was for it to be bold and eye-catching, ensuring it stood out on a busy high street alongside other restaurants. It also needed to communicate key information clearly, even from a distance.
The client also asked KLRS to design a striking banner to be placed above the restaurant entrance. The goal was for it to be bold and eye-catching, ensuring it stood out on a busy high street alongside other restaurants. It also needed to communicate key information clearly, even from a distance.
